I’m someone that worries about dumb stuff all the time.

When it comes to my art, my creativity, that worry ratchets up about 10 notches and is off the charts.

I have a few good, close friends that I trust to tell me to just chill the ‘eff out. Which sometimes helps, other times just means I keep the worry to myself and keep debating the pro’s and con’s for days in my own head.

One thing I never want to be is annoying to people, so I tend to just bottle those thoughts up as I wrestle with them rather than annoy my friends.

Every now and then I’m able to take their advice and just chill. Let it go.

Relax.

But this is one recurring thought I wrestle with frequently.

How often should I share?

Should I try to release one new episode a week or would two a week be better? How many articles/blog posts should I write and release each week? Is sharing photos once a day, twice a day, three times a week too much or not enough?

It’s relentless.

And here’s the rub.

When it comes to this website, for example, I enjoy writing and sharing my thoughts. Which means sharing 3 new articles a week feels good most of the time. I love doing the podcast and as it is I drop 2 new episodes a week between the two different shows I do.

The question of how often I should share only comes from a place of concern over my output when I think about trying to maintain certain thresholds each week. Consistency is key and I don’t want to set a precedence that I can’t keep up with a few weeks down the road.

BUT.

Most of my worrying is about YOUR point of view. Am I annoying you with too many posts/episodes each week? Even worse, am I hurting myself by pushing out new work, new writings, new photos, new episodes too OFTEN?

That’s the catch

Even if it isn’t actually annoying any of you, is it causing my work, my art, to be seen and appreciated LESS because I’m sharing MORE?

Does it become a pain in the ass to try to keep up with reading 3 new articles, listening to a new episode of 2 different shows, and checking out photo posts each week? Does increased frequency mean that each new bit of work is actually seen less, and appreciated less, just because I’m putting out too much work?

It’s a real balancing act isn’t it?

You need consistent scheduling, it keeps the google gods and algorithms happy. But, post too much and it makes people scroll past your work more often. There is too much to keep up on. Let’s face it, all of us have our attention split in about a million different directions, between social media, podcasts, websites, Netflix, you name it.

Where we choose to spend our attention becomes more strictly budgeted, until it’s preciously guarded like a bag full of diamonds.

At the end of the day it’s like anything else.

There is no hard and fast rule to tell you what is best. Because the answer to “How often should you share your work?” is the ever frustrating… “It depends.”.

All you can do is what feels right to you.

Do your best to engage with your audience and pay attention when they seem to be tuning out. Talk to them. If they are willing to share, find out if they are tuning out because your work is stale or if there is just too much of it to keep up with.

Keep in mind, how often you share also hinges on the platform you are sharing it on. It’s much easier to share a photo, short post, or video to social media than it is to sit down and write a full article, record an episode of your podcast, or record/edit a new video for your YouTube channel.

Above all else, don’t ever try to push out content more often than you are completely comfortable maintaining over an extended period of time. That path leads to burnout and a complete hatred of what it is that you loved sharing in the first place.


David (Usually Dave) Szweduik is a photographer, podcaster, and all around geek from the great state of Minnesota and can be found weekly on his podcast Adventures in Creativity. There you’ll find him having conversations fueled by curiosity around the amazing world of all things creativity.

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